Starting Your Company’s LinkedIn Strategy

More Than Words

LinkedIn can be the perfect launch pad for any B2B brand, but you’ll need to make sure your strategy is built around your audience, not your sales agenda. Create a powerful company presence through brand journalism, (taking the five ‘w’s into account):

1) Who: Who is your audience and what matters to them? When you’re a B2B usually your customers care about two things — making their business thrive and reaching more customers. Use your LinkedIn feed to share infographics, videos and articles on their customer group. Post Slideshare presentations on how they can make their brand more approachable to consumers. You can definitely post occasional news updates about your brand and how it’s making your vertical a better place, but remember who you’re talking to and what matters to them.

2) What: What features or benefits can you educate existing and future customers on that they may not be…

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